balance | Hawthorne Advertising

6 strategies for balancing work and team needs in vacation season

It is officially summer, which can mean vacation even in the workplace. In the season of travel, Jessica Hawthorne-Castro offers her insight on balancing time off requests while maintaining smooth operations in the Business Journals Leadership Trust’s online story, “6 strategies for balancing work and team needs in vacation season.”

The crossover between brand and performance

Agency Press / By Paulina Rzepkowska

How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.

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