Brand Response | Hawthorne Advertising

DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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4 Steps for How Direct-to-Consumer Challenger Brands Can Scale to Win

Agency Press / By jfrancis

The rise of direct-to-consumer and challenger brands in the marketplace over the past several years has driven a dramatic paradigm shift. This new wave of products, services and subscription models has captured the mind and spirit of U.S. consumers, particularly in the coveted Millennial and Gen-Z audiences.

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Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

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Building housewares brands with brand response TV

Agency Press / By jfrancis

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

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Private Equity firms and Branding: 7 reasons why it makes for better ROI

Agency Press / By jfrancis

Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?

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Growing ‘unicorns’ with brand response TV advertising

Agency Press / By jfrancis

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.

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