Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.
13 Ways To Update Your Brand Without Changing Everything Read More »
Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on Facebook also does so on Twitter, Instagram or several other social media channels. Mass marketing like billboards or radio and TV ads also impact these same consumers.
11 Things To Avoid If You Want To Maintain Consistent Branding Read More »
A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn’t tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand’s worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.
7 Strategies For Gaining Better Customer Data Read More »
A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn’t tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand’s worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.
8 Top Tips To Consider When Crafting A Compelling Brand Story Read More »
Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.
3 Ad Campaigns That Resonated With the Gen Z Audience Read More »
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. Read More »
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.
How emotionally fueled mass communication can affect advertising and brands Read More »
Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.
Building housewares brands with brand response TV Read More »
Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?
Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »
Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that
12 Ways To Encourage More Diversity In The Agency World Read More »
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