Business Growth | Hawthorne Advertising

How to reach Gen-Z and Gen-Alpha on social media

Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.

How to reach Gen-Z and Gen-Alpha on social media Read More »

Important things agencies won’t cut, even when budgets tighten

Agency Press / By Paulina Rzepkowska

Looking to navigate tighter budgets without sacrificing impact? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing strategic planning and client relationships to maintaining innovation and data driven decision making, these perspectives reveal what truly sustains long term value and growth.

Important things agencies won’t cut, even when budgets tighten Read More »

8 successful entrepreneurs share their smartest early decisions

Agency Press / By Paulina Rzepkowska

As an entrepreneur, the decisions you make early on can set the tone for your entire business journey. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her smartest early decision that has helped shape her journey. From strategic hires to bold pivots, these insights offer valuable lessons for anyone navigating the path of business growth.

8 successful entrepreneurs share their smartest early decisions Read More »

How to create a high-value, brand-boosting B2B blog

Agency Press / By Paulina Rzepkowska

Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.

How to create a high-value, brand-boosting B2B blog Read More »

Don’t just survive; thrive: 6 growth hacks for tough times

Agency Press / By Paulina Rzepkowska

Challenging times can push businesses to either survive or thrive. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her growth hack that can help businesses not only navigate tough periods but also come out stronger.

Don’t just survive; thrive: 6 growth hacks for tough times Read More »

Key marketing lessons from startup to scale-up

Agency Press / By Paulina Rzepkowska

Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.

Key marketing lessons from startup to scale-up Read More »

Slow (or no) growth? What to do when your business gets ‘stuck’

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 8 leaders’ insights about what to do when your business gets ‘stuck’?

Slow (or no) growth? What to do when your business gets ‘stuck’ Read More »

12 industry leaders share their favorite personal and business ‘growth hacks’

Agency Press / By Paulina Rzepkowska

Question: What’s a favorite personal and business ‘growth hack’ of one of the 12 industry leaders?

12 industry leaders share their favorite personal and business ‘growth hacks’ Read More »

Elevate Your Lead Gen Strategy for Accelerated Growth

Agency Press / By Paulina Rzepkowska

Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.

Elevate Your Lead Gen Strategy for Accelerated Growth Read More »

10 smart ways to ensure continued growth in the post-pandemic business world

Agency Press / By jfrancis

The global impact of the Covid-19 pandemic was staggering, and there’s little doubt that businesses will have to deal with its effects for some time to come.

10 smart ways to ensure continued growth in the post-pandemic business world Read More »