Communication | Hawthorne Advertising

18 ways to manage personal issues while running a company

Looking to lead effectively when life gets complicated? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From embracing honesty and leaning on trusted peers to knowing when to step back and prioritizing transparent communication, these perspectives highlight what it truly means to lead through personal challenges.

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How to build a crisis management comms strategy: 20 practical steps

Agency Press / By Paulina Rzepkowska

In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.

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8 leaders’ tested tips for clear and effective communication

Agency Press / By Paulina Rzepkowska

Whether you’re leading a team meeting, negotiating a deal or mentoring a colleague, your ability to communicate clearly can make or break the outcome. Jessica Hawthorne-Castro shares her tips to refine your communication skills and foster stronger connections in Business Journals Leadership Trust latest article.

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8 essential topics to discuss with new clients (and why)

Agency Press / By Paulina Rzepkowska

Building strong client relationships starts with clear communication from the very first conversation. In the latest Business Journals Leadership Trust article, Jessica Hawthorne-Castro outlines her essential topic to discuss with new clients to set expectations, align goals and build trust.

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