Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
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To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
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Presented by George Leon, Chief Strategy Officer, Hawthorne. While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape
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