CPG evolution | Hawthorne Advertising

CPG and its New Direction: Emerging vs. Legacy Brands

The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.

The Path of Today’s CPG Brands

Agency Press / By Paulina Rzepkowska

Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.

How CPG Brands are Evolving in 2022

Agency Press / By Paulina Rzepkowska

The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.