Crisis Management | Hawthorne Advertising

Crisis Management

How to build a crisis management comms strategy: 20 practical steps

In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.

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