Programmatic’s expanding universe = your opportunity
As digital marketers continue to look for ways to maximize ROI, programmatic buying – and its expanding ecosystem – remains a frontrunner in driving value.
CTV
Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
The Versatility of Connected TV and How to Best Integrate Into Marketing Strategies
Connected TV covers a broad range of executions and it can be a very powerful tool in a media mix if properly deployed.
As consumers increasingly utilize streaming and connected TV services, either as a substitute for linear or as an extension of their TV viewing, connected TV advertising is proving to be a versatile channel in a brand’s overall marketing strategy.
