5 smart strategies for managing marketing analytics in a digital world
Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
Data Analysis
Data To Decisions
Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place. By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones. The larger problem is what to do with the data.
