Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
Author: Jessica Hawthorne-Castro, CEO Original Link: Digitizing Polaris Date Published: July 21, 2017 One of the most pressing challenges facing modern businesses today is shifting culture towards a data scientist-driven approach. To complete this shift, a company doesn’t just need a big data strategy, it needs a business strategy that incorporates big data in a …