Engagement | Hawthorne Advertising

How to drive e-commerce engagement and conversions: agency insights

Looking to boost e-commerce engagement and turn more browsers into buyers in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating seamless, data-driven customer journeys and leveraging AI-powered personalization to refining conversion funnels and building trust at every digital touchpoint, these expert perspectives break down what it really takes to drive meaningful engagement and measurable sales growth online.

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15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By Paulina Rzepkowska

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

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How to design digital products with accessibility in mind

Agency Press / By Paulina Rzepkowska

Inclusive design isn’t just a best practice—it’s a necessity. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores how to create digital products with accessibility in mind, ensuring that everyone, regardless of ability, can engage seamlessly.

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13 pro tips for delivering an engaging virtual presentation

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 13 pro tips for delivering an engaging virtual presentation?

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14 Ways To Figure Out Why Users Unsubscribe And Fix The Problem

Agency Press / By jfrancis

No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.

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14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers

Agency Press / By jfrancis

Consumers turn to the internet to quickly and conveniently find the information and entertainment they want.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Agency Press / By jfrancis

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

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