Forbes Agency Council | Hawthorne Advertising

Forbes Agency Council

How to get the best out of a GPT to complete creative agency tasks

Agency Press / By

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

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How to encourage website visitors to share first-party data

Agency Press / By

Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

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How to get social media audiences to engage with long-form content

Agency Press / By

Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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How to leverage Substack to gain real traction with PR campaigns

Agency Press / By

Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.

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18 big challenges retailers are facing this holiday season

Agency Press / By

Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

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16 big social media trends B2C brands should be acting on this year

Agency Press / By

Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

16 big social media trends B2C brands should be acting on this year Read More »

15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

15 big don’ts for biz owners’ live video content: what to leave out Read More »

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