Forbes Agency Council | Hawthorne Advertising

10 reasons live shopping is driving e-commerce growth in 2025

Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne-Castro provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read.

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How to build a crisis management comms strategy: 20 practical steps

Agency Press / By Paulina Rzepkowska

In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.

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How agencies are leveraging 15 social media updates right now

Agency Press / By Paulina Rzepkowska

Staying ahead of ever-evolving social media trends is no easy feat—but it’s essential for brands and agencies looking to stay relevant and drive real results. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights how agencies are already leveraging the latest platform updates to connect more meaningfully with audiences.

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How to leverage summer internships: 14 tasks for agency interns

Agency Press / By Paulina Rzepkowska

Summer internships are more than just a resume booster—they’re a powerful opportunity for agencies to build future talent and get fresh perspectives on key initiatives. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares which tasks interns can take on to deliver real value and gain meaningful experience.

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How to make the most of AI: 19 low-cost solutions for smaller agencies

Agency Press / By Paulina Rzepkowska

In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.

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10 must-have tools for the best digital marketing workflow

Agency Press / By Paulina Rzepkowska

In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.

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What ethical AI really looks like in agency work

Agency Press / By Paulina Rzepkowska

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read.

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17 expert tips for marketers to leverage data-driven creative

Agency Press / By Paulina Rzepkowska

Data is only powerful when it’s used creatively. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how marketers can unlock the full potential of data-driven creative—and it’s a must-read for anyone looking to elevate their strategy in 2025. From personalization to performance insights, this article is packed with actionable ideas that bridge the gap between analytics and storytelling.

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Why (and how) to launch a branded newsletter: 15 expert insights

Agency Press / By Paulina Rzepkowska

In today’s fast-paced digital landscape, newsletters remain one of the most powerful tools for building lasting brand relationships—when done right. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her insights on what makes a newsletter truly resonate.

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17 ways to showcase client success and attract more business

Agency Press / By Paulina Rzepkowska

Highlighting the value you’ve delivered not only celebrates your clients but also shows future customers what’s possible when they partner with you. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her best strategy for showcasing client success that helps businesses build credibility and attract new clients.

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