Forbes Agency Council | Hawthorne Advertising

Healthcare marketing today: how to overcome the toughest challenges

Thinking about what the next wave of healthcare marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking strategy to reduce friction, build trust, and make healthcare marketing more human and customer-centric.

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15 emerging agency practices poised to become industry standards

Agency Press / By Paulina Rzepkowska

Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.

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How to reduce buying-journey friction for a smoother CX

Agency Press / By Paulina Rzepkowska

Thinking about ways to make the customer journey as seamless as possible? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.

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How to get the best out of a GPT to complete creative agency tasks

Agency Press / By Paulina Rzepkowska

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

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How to encourage website visitors to share first-party data

Agency Press / By Paulina Rzepkowska

Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

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How to get social media audiences to engage with long-form content

Agency Press / By Paulina Rzepkowska

Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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How to leverage Substack to gain real traction with PR campaigns

Agency Press / By Paulina Rzepkowska

Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.

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18 big challenges retailers are facing this holiday season

Agency Press / By Paulina Rzepkowska

Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

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16 big social media trends B2C brands should be acting on this year

Agency Press / By Paulina Rzepkowska

16 big social media trends B2C brands should be acting on this year Read More »

20 sectors set to ignite new agency opportunities

Agency Press / By Paulina Rzepkowska

20 sectors set to ignite new agency opportunities Read More »