To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of Read More »
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
How To Start A Social Monitoring Program: 14 Tips For Companies Read More »
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
11 Inspiring Ways To Market A Strong Company Culture Read More »
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
15 Marketing Strategies To Make The Most Of Customer Testimonials Read More »
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
13 Pragmatic Ways To Leverage Seasonal Products This Year Read More »
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
11 Expert Insights On How To Run An Effective Co-Marketing Campaign Read More »
With so many newly released products and services constantly being announced, it can be difficult for companies to get the attention of consumers when they bring something new to market.
Launching A New Product Or Service? 15 Creative Ways To Showcase It Read More »
An agency doesn’t just sell a product; it builds a story around the item that gives it a life of its own.
How To Bring A Brand To Life: 14 Lessons In Effective Storytelling Read More »
Consumers quickly lose interest in brands that they sense aren’t completely genuine. Honesty and trust are table stakes for modern marketers, and when it comes to branded podcasts, audiences demand authentic value.
10 Ways To Create An Authentic Branded Podcast Audiences Value Read More »
When search engine algorithms change, businesses typically try to adapt their search engine optimization (SEO) strategies to deal with the shift as soon as possible.
What Not To Do When Algorithms Change: 13 Common SEO Errors Read More »
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