Forbes Agency Council | Hawthorne Advertising

Forbes Agency Council

Meeting marketing’s mandate: top event topics for agency leaders

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What makes a panel discussion truly valuable for today’s marketing and agency leaders? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From exploring the evolving role of AI and data to discussing the future of customer experience, brand trust and media innovation, these expert perspectives highlight the conversations shaping the next generation of industry events.

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How to beat digital marketing fatigue among savvy B2B buyers

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What does it take to break through digital marketing fatigue and earn the attention of today’s increasingly savvy B2B buyers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing authentic, value-driven engagement to creating more relevant and personalized experiences, these expert perspectives explore how brands can cut through the noise, build trust and foster stronger connections with modern B2B audiences.

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20 leaders on onboarding new team members effectively

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How can leaders create onboarding experiences that help new team members feel connected, confident, and set up for success? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating clear expectations and fostering a strong connection to company culture to providing the support and resources needed for success, the piece highlights effective onboarding strategies that help teams build trust, engagement, and long-term impact.

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How to overcome real-world challenges in AI marketing automation

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What are the biggest obstacles to successfully implementing AI in marketing automation? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From integrating data across platforms and building reliable data infrastructure to ensuring AI has the connected information it needs to drive smarter decisions, these expert perspectives explore how organizations can overcome common implementation challenges and unlock the full potential of AI-powered marketing.

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How top agencies are restructuring to enable AI-driven models

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How are today’s leading agencies restructuring to thrive in an AI-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape.

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21 management habits that save time weekly

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How can leaders reclaim valuable time without sacrificing productivity? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear priorities and protecting focused work time to empowering teams with accountability and efficient communication, the piece highlights management habits that help leaders work smarter every week.

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How to lighten a nonprofit director’s load: 18 marketing investments

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How can nonprofit leaders maximize their impact without stretching themselves too thin? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in automation and data-driven tools to strengthening strategic communications and community engagement, these expert perspectives highlight marketing investments that can help nonprofit directors save time, increase efficiency and focus on advancing their mission.

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How to make a CEO transition feel seamless, not jarring

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How can organizations make a CEO transition feel seamless instead of disruptive? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From maintaining consistent brand messaging and building stakeholder trust to ensuring thoughtful communication throughout the transition, these expert perspectives highlight strategies for navigating leadership changes with confidence and continuity.

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How to drive users through the social commerce journey

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How can brands turn social engagement into real sales? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating discovery-driven content and building trust through authentic engagement to reducing friction at checkout and delivering seamless shopping experiences, these expert perspectives reveal how brands can meet consumers where they are and drive conversions directly through social platforms.

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How to build the pre-launch buzz a new local retailer needs to grow

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How can a new local retailer generate excitement and attract customers before opening its doors? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging local partnerships and community engagement to creating compelling social media campaigns and exclusive pre-launch experiences, these expert perspectives highlight proven strategies for building anticipation and driving early momentum.

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