Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.
14 Social Media Faux Pas To Avoid At All Costs Read More »
Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.
13 Ways To Update Your Brand Without Changing Everything Read More »
Now, more than ever, many companies can benefit from having expert marketers by their sides. With the current economic crisis stemming from the COVID-19 pandemic, marketers’ awareness of the constant shifts within the dynamic media environment can help companies weather the storm.
Could You Benefit From Hiring An Agency? Questions To Ask Yourself Read More »
Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.
13 Expert Tips For Closing The Sales Loop Read More »
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.
Measuring Marketing ROI: 13 Simple And Effective Strategies Read More »
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
12 Top Content Marketing Trends Just Over The Horizon Read More »
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
13 Unique Ways A Business Can Use Video To Engage Its Audience Read More »
The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.
15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them) Read More »
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips Read More »
Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule.
15 Tips To Consider When Starting A Podcast Read More »
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