15 Ways To Develop A Customer-Centric Content Strategy
Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch.
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Forbes
11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
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Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
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How To Start A Social Monitoring Program: 14 Tips For Companies
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
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11 Inspiring Ways To Market A Strong Company Culture
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
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15 Marketing Strategies To Make The Most Of Customer Testimonials
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
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13 Pragmatic Ways To Leverage Seasonal Products This Year
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
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11 Expert Insights On How To Run An Effective Co-Marketing Campaign
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
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Launching A New Product Or Service? 15 Creative Ways To Showcase It
With so many newly released products and services constantly being announced, it can be difficult for companies to get the attention of consumers when they bring something new to market.
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How To Bring A Brand To Life: 14 Lessons In Effective Storytelling
An agency doesn’t just sell a product; it builds a story around the item that gives it a life of its own.
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