Gen-Z | Hawthorne Advertising

How to leverage Gen-Z’s nostalgia: 15 expert insights

Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.

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How to reach Gen-Z and Gen-Alpha on social media

Agency Press / By Paulina Rzepkowska

Looking to better connect with Gen Z and Gen Alpha on social media? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating short, native “answer-in-feed” content to designing platform-first strategies that meet users where they are, the piece highlights how brands can show up authentically and stay relevant in an ever-evolving digital landscape.

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Managing Gen Z workers: 10 important things leaders need to know

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 10 important things leaders need to know about managing Gen Z workers?

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Don’t Blur the Lines When Marketing to Millennials and Gen Z

Agency Press / By Paulina Rzepkowska

Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.

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Are You Using Social Media to Inspire Younger Buyers?

Agency Press / By Paulina Rzepkowska

Social networks are the new search engines. How performance marketers can leverage this trend.

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Want to Attract Younger Consumers? Just Be Yourself

Agency Press / By Paulina Rzepkowska

We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.

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Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs

Agency Press / By Paulina Rzepkowska

The economy is looking even more dire, and there are lessons performance marketers can take away.

Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs Read More »

Harnessing Gen Z’s Summer Travel Wanderlust

Agency Press / By jfrancis

With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.

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Luxury Goods Are Becoming as Attainable as Fast Fashion

Agency Press / By jfrancis

Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.

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5 Ways to Meet Gen Z Consumers Where They Are

Agency Press / By jfrancis

Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots.

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