Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Social networks are the new search engines. How performance marketers can leverage this trend.
We all know personalization and micro targeting has become more and more prevalent, but it is a “must have” instead of a “nice to have” at this point for marketers.
The economy is looking even more dire, and there are lessons performance marketers can take away.
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots.
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or web-only shopper.
Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S.
Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.