Growth

Meeting marketing’s mandate: empowering CMOs to drive growth

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How can CMOs move beyond leading marketing to become true drivers of business growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can expand their influence by aligning marketing with business strategy, fostering cross-functional collaboration and demonstrating measurable impact that drives long-term growth.

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Community-led growth: how to build trust and prove ROI

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How can brands foster lasting growth by putting their communities first? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, Jessica shares how brands can measure the impact of community-led growth by looking beyond vanity metrics and focusing on meaningful engagement, customer advocacy and long-term business value.

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15 decisions that had the most impact on agencies’ successful scaling

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What are the pivotal decisions driving scalable growth for agencies in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From prioritizing the right talent and technology to strengthening processes and focusing on strategic client relationships, these perspectives underscore the key decisions that have driven agency growth and scalable success.

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16 ways agencies turn content syndication into a growth lever

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Curious how agencies are turning content syndication into a strategic growth lever in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From testing messaging to choosing the right platforms, these tips show how syndication can strengthen brand authority and fuel scalable growth.

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Growth investment or maintaining profitability?

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Curious how today’s leaders are thinking about growth vs. profitability in 2026?Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. From disciplined budgeting and thoughtful risk-taking to prioritizing initiatives that actually move the business forward, this is essential reading for anyone navigating scaling challenges and sustainable success.

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Hawthorne Advertising and The Trade Desk Unlock Hyperlocal Growth with Precision CTV Strategy

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Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.

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5 drivers of full-funnel growth with CRM and CDP data

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Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.

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