How can small, intentional rituals help shape a stronger workplace culture? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. In the piece, business leaders share simple cultural rituals that can strengthen connection, reinforce company values and create a more engaged and supportive workplace.
29 small cultural rituals with big impact Read More »
How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.
21 leaders on staying educated on AI Read More »
How can leaders stay ahead of market changes and adapt before shifts become impossible to ignore? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From staying close to customer behavior and emerging trends to continuously evaluating priorities and making proactive adjustments, the piece explores practical strategies leaders can use to anticipate change, remain agile, and position their organizations for long-term growth.
24 ways leaders stay ahead of market changes Read More »
How can leaders give feedback that inspires growth instead of creating defensiveness? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leading with empathy and clarity to making feedback timely, actionable, and rooted in trust, the piece explores practical strategies for having conversations that strengthen teams, improve performance, and foster a culture of continuous learning.
18 ways to give feedback that actually lands Read More »
Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.
26 ways to keep technology flexible as your business evolves Read More »
Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.
Brand visibility versus leader visibility: 22 perspectives Read More »
Looking to unlock the full potential of AI in your day-to-day work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From envisioning AI that predicts the real-world impact of decisions to tools that streamline workflows, enhance creativity, and even guide more thoughtful leadership, the piece explores how far AI could go if there were no limits.
Make a wish: what’s your perfect AI task? Read More »
Looking to lead effectively when life gets complicated? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From embracing honesty and leaning on trusted peers to knowing when to step back and prioritizing transparent communication, these perspectives highlight what it truly means to lead through personal challenges.
18 ways to manage personal issues while running a company Read More »
Big competitors don’t always win—smart strategy does. This Inc. article shares 23 actionable ways to rethink your approach when going up against larger players, including insight from Jessica Hawthorne-Castro. In today’s fast-moving, competitive landscape, the ability to adapt, challenge assumptions, and think differently isn’t optional—it’s essential for growth.
23 ways to rethink strategy against a large competitor Read More »
Looking to grow your business without leaving revenue on the table? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning price with value and implementing strategic increases to maintaining client trust and long-term profitability, these perspectives reveal what truly sustains business growth.
How to change your pricing as your business matures Read More »
