Inc. | Hawthorne Advertising

How 21 leaders let employees use AI in the workplace

Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.

How 21 leaders let employees use AI in the workplace Read More »

22 ways to go from founder to manager.

Agency Press / By Paulina Rzepkowska

Curious how founders can successfully transition into strong managers in 2026? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring feedback to empowering your people, this is essential reading for any founder leveling up their leadership.

22 ways to go from founder to manager. Read More »

Growth investment or maintaining profitability?

Agency Press / By Paulina Rzepkowska

Curious how today’s leaders are thinking about growth vs. profitability in 2026?Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From disciplined budgeting and thoughtful risk-taking to prioritizing initiatives that actually move the business forward, this is essential reading for anyone navigating scaling challenges and sustainable success.

Growth investment or maintaining profitability? Read More »

Why brand and performance marketing work better together

Agency Press / By Paulina Rzepkowska

In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.

Why brand and performance marketing work better together Read More »