Jessica Hawthorne

17 Mistakes Brands Make With Creator-Style Live And Video Content

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What are the common mistakes brands should avoid when creating creator-style live and video content? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “17 Mistakes Brands Make With Creator-Style Live And Video Content”.
In the article, Jessica joins fellow agency leaders in sharing insights on the common pitfalls brands should avoid when developing creator-style live and video content, helping them create more effective content that resonates with audiences and supports their marketing goals.

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20 Leaders on Managing Tariffs and Geopolitical Uncertainty

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How can leaders navigate tariffs and geopolitical uncertainty while positioning their businesses for long-term success? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, leaders share strategies for managing economic challenges, adapting to shifting global conditions and building resilient businesses in an increasingly uncertain environment.

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How to make creators strategic partners in holiday campaigns

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How can brands turn creator partnerships into a more strategic part of their holiday campaigns? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “How To Make Creators Strategic Partners In Holiday Campaigns”.
In the article, Jessica joins fellow agency leaders in sharing insights on how brands can integrate creators throughout holiday campaigns to build stronger connections with consumers, strengthen engagement and drive traffic and revenue.

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Co-creation, not control: building brand communities fans love

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How can brands build authentic fan communities by giving customers a voice in shaping the brand experience? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From encouraging creative freedom to fostering genuine participation, these expert perspectives explore how brands can strengthen customer relationships, inspire advocacy and build lasting communities.

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How to stay visible in a fragmented holiday shopping landscape

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How can brands stay visible and connect with consumers as holiday shopping becomes increasingly fragmented across platforms, channels and touchpoints? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “How To Stay Visible In A Fragmented Holiday Shopping Landscape”.
In the article, Jessica joins fellow agency leaders in sharing insights on how brands can navigate an increasingly complex holiday shopping landscape, strengthen their visibility and reach consumers with more effective, strategic marketing.

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How to balance AI fluency with human insight in marketing teams

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How can marketing teams embrace AI while maintaining the human insight that drives meaningful connections? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From building AI fluency and integrating emerging technologies to preserving creativity, empathy and strategic thinking, these expert perspectives offer strategies for marketing teams looking to balance technological innovation with a human-centered approach.

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Brand refresh strategy: how to modernize without blending in

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How can brands modernize their identity while staying true to what makes them unique? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From evolving brand messaging and visual identity to maintaining authenticity and standing out in a competitive marketplace, these expert perspectives offer strategies for brands looking to refresh their image without losing what sets them apart.

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19 ways agencies can stay essential as AI automates creative work

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As AI continues to reshape creative work, how can agencies evolve while continuing to deliver meaningful value to their clients? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “19 Ways Agencies Can Stay Essential As AI Automates Creative Work”.
In the article, Jessica joins fellow agency leaders in sharing insights on how agencies can adapt to AI-driven change, strengthen their strategic value and continue delivering the expertise and human perspective clients need.

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15 ways clients can shine before the holidays (from agency experts)

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As the holiday season approaches, how can brands break through the noise and make a lasting impression on their audiences? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “15 Ways Clients Can Shine Before The Holidays (From Agency Experts)”.
In the article, Jessica joins fellow agency leaders in sharing strategies brands can use to strengthen their presence, connect with consumers and stand out during one of the busiest marketing seasons of the year.

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Build on what works, but never stop testing

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What does it take to build a business that lasts for 40 years?

For Jessica Hawthorne, CEO and owner of Hawthorne Advertising, it’s not about chasing every new trend or abandoning what works in favor of what’s next. It’s about knowing when to protect your successful core — while continuing to test, learn and evolve.
In the latest episode of A Founder’s Life, Jessica sits down with Leo Gestetner to discuss entrepreneurship, leadership, career reinvention, family, AI and the principles that have shaped Hawthorne Advertising.
As Hawthorne celebrates 40 years, the conversation is a great reminder that sustainable growth isn’t about constantly starting over. It’s about knowing what to keep, knowing what to test and giving new ideas enough time and resources to prove themselves.

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