Jessica Hawthorne-Castro | Hawthorne Advertising

How to lighten a nonprofit director’s load: 18 marketing investments

How can nonprofit leaders maximize their impact without stretching themselves too thin? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in automation and data-driven tools to strengthening strategic communications and community engagement, these expert perspectives highlight marketing investments that can help nonprofit directors save time, increase efficiency and focus on advancing their mission.

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How to make a CEO transition feel seamless, not jarring

Agency Press / By Paulina Rzepkowska

How can organizations make a CEO transition feel seamless instead of disruptive? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From maintaining consistent brand messaging and building stakeholder trust to ensuring thoughtful communication throughout the transition, these expert perspectives highlight strategies for navigating leadership changes with confidence and continuity.

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How to drive users through the social commerce journey

Agency Press / By Paulina Rzepkowska

How can brands turn social engagement into real sales? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating discovery-driven content and building trust through authentic engagement to reducing friction at checkout and delivering seamless shopping experiences, these expert perspectives reveal how brands can meet consumers where they are and drive conversions directly through social platforms.

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How to build the pre-launch buzz a new local retailer needs to grow

Agency Press / By Paulina Rzepkowska

How can a new local retailer generate excitement and attract customers before opening its doors? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging local partnerships and community engagement to creating compelling social media campaigns and exclusive pre-launch experiences, these expert perspectives highlight proven strategies for building anticipation and driving early momentum.

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Timeless marketing lessons: 20 fundamentals that never change

Agency Press / By Paulina Rzepkowska

What marketing principles still matter in a world shaped by AI, new platforms and constant disruption? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the enduring power of authentic storytelling and emotional connection to the importance of understanding audience behavior and building trust, these perspectives highlight the fundamentals that continue to drive successful marketing, regardless of how technology evolves.

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Healthcare brands: building patient trust with 360-degree visuals

Agency Press / By Paulina Rzepkowska

How can healthcare brands build stronger patient trust in an increasingly digital world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging 360-degree visuals to enhance transparency and improve patient experiences to creating more informed decision-making opportunities, these perspectives explore how healthcare organizations can use immersive content to foster credibility and engagement.

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14 ways AI tools frustrate agency leaders and how to improve them

Agency Press / By Paulina Rzepkowska

How can AI tools better support agency leaders and marketing teams? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From improving accuracy and accountability to setting realistic expectations around AI-generated outputs, these perspectives highlight where AI still has room to grow and how organizations can use it more effectively.

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The BTS video strategies smart brands are using right now

Agency Press / By Paulina Rzepkowska

What makes behind-the-scenes video content so effective for today’s brands? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creator-led content to more transparent brand narratives, these strategies are reshaping modern video marketing.

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Real-life mistakes that undermined inbound campaigns

Agency Press / By Paulina Rzepkowska

What are some of the biggest mistakes that can undermine an inbound campaign? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From misaligned messaging to poor audience targeting, these insights highlight what it really takes to build campaigns that perform.

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Why performance marketing needs more than ROAS

Agency Press / By Paulina Rzepkowska

As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, performance marketing is being reshaped by rising pressure to prove value beyond ROAS alone. In today’s environment, focusing only on platform efficiency can miss the bigger picture—incremental growth, customer quality, and long-term impact.

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