Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent
The new era of customer journeys is co-created, adaptive and AI-powered Read More »
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
20 sectors set to ignite new agency opportunities Read More »
Want to sharpen your client service game? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strategic guidance and creative innovation to data-driven results, these are the services clients appreciate most.
20 agency leaders on the services their clients value most Read More »
Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.
15 big don’ts for biz owners’ live video content: what to leave out Read More »
Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.
12 powerful ways an employee council can benefit a brand Read More »
Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.
19 tips to make unexpected marketing pivots seamless Read More »
Want to elevate your CEO’s online presence and amplify your company’s reach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From crafting a compelling narrative to leveraging content strategy and platform dynamics, these data driven insights offer actionable steps to amplify influence and impact.
How to build a CEO’s personal brand to elevate the company Read More »
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her professional journey and five tips you will need to succeed as a senior executive.
Want to boost your social media marketing strategy with smarter insights? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience engagement to content timing and platform trends, these 19 key data points can help you make more informed decisions and drive better results across your channels.
How to boost a social media marketing strategy: 19 key data points Read More »
Has your PR strategy hit a plateau lately? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience recalibration to creative storytelling, these insights can help you bounce back stronger than ever.
How to rebound and rally when your PR game feels off: 15 expert tips Read More »
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