Jessica Hawthorne-Castro | Hawthorne Advertising

How to get the best out of a GPT to complete creative agency tasks

Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

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How to encourage website visitors to share first-party data

Agency Press / By Paulina Rzepkowska

Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

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How to get social media audiences to engage with long-form content

Agency Press / By Paulina Rzepkowska

Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.

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How to leverage Substack to gain real traction with PR campaigns

Agency Press / By Paulina Rzepkowska

Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.

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18 big challenges retailers are facing this holiday season

Agency Press / By Paulina Rzepkowska

Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.

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16 big social media trends B2C brands should be acting on this year

Agency Press / By Paulina Rzepkowska

16 big social media trends B2C brands should be acting on this year Read More »

The new era of customer journeys is co-created, adaptive and AI-powered

Agency Press / By Paulina Rzepkowska

Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent

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20 sectors set to ignite new agency opportunities

Agency Press / By Paulina Rzepkowska

20 sectors set to ignite new agency opportunities Read More »

20 agency leaders on the services their clients value most

Agency Press / By Paulina Rzepkowska

Want to sharpen your client service game? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strategic guidance and creative innovation to data-driven results, these are the services clients appreciate most.

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15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By Paulina Rzepkowska

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

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