How To Course-Correct A Poorly Received Advertising Campaign
Sometimes, an ad campaign just doesn’t land quite right with the target audience.
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Jessica Hawthorne-Castro
How To Use Instagram And Facebook Stories To Drive Website Traffic
To reach a target audience with a compelling message, the power of a story cannot be understated.
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16 Effective Ways To Create An Evergreen Video Ad Campaign
Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online.
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10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year
Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they might fall short of their goals.
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7 reasons to give up a ‘good’ business improvement idea
At some point in your career, you’re bound to come across a new business idea that seems great from the outset, but its execution isn’t as smooth as anticipated.
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11 Expert Predictions On The Future Of Video Marketing
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
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Eight challenges retailers should prepare for in the upcoming holiday season
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.
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12 Trends In Account-Based Marketing Every Marketer Needs To Know
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
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10 practical ways to make quality assurance part of organizational culture
Quality assurance requires many more moving parts than a team of “checkers.” True quality assurance can be achieved only when everyone in the company feels responsible for ensuring that their work is of the highest possible quality.
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13 effective ways leaders can support team members’ mental health
The Covid-19 pandemic turned many people’s focus to the importance of self-care and mental health.
13 effective ways leaders can support team members’ mental health Read More »
