11 simple but effective ways leaders can boost employee satisfaction
One of the essential secrets of a successful business is having a team of happy, engaged employees.
11 simple but effective ways leaders can boost employee satisfaction Read More »
Jessica Hawthorne-Castro
Seven little-known secrets to good B2C outreach
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services.
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Six critical strategies for defining your B2C company’s target audience
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
Six critical strategies for defining your B2C company’s target audience Read More »
11 leaders’ tips for bringing your team back into the office
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
11 leaders’ tips for bringing your team back into the office Read More »
16 Smart Marketing Approaches To Build Brand Recognition
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
16 Smart Marketing Approaches To Build Brand Recognition Read More »
10 Innovative Ways Brands Can Leverage Facebook And Instagram Stories
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
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5 Travel Boom Trends for Performance Marketers to Watch in 2021
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
5 Travel Boom Trends for Performance Marketers to Watch in 2021 Read More »
14 bad habits leaders can pass on to their teams
A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.
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Promoting your small business? Be wary of these 15 common mistakes
Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means.
Promoting your small business? Be wary of these 15 common mistakes Read More »
Untapped Opportunity: Putting the Power of Voice to Work
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
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