When launching an ad campaign, one important decision you’ll have to make is choosing the appropriate platform. After all, you want to be sure that your ad successfully reaches your intended audience.
6 Essential Factors To Consider When Choosing Your Ideal Ad Platform Read More »
As marketing needs expand by the year, an abundance of leadership roles, from SEO specialists to social media moguls, emerge. Anyone can be named as a manager, but what makes a great leader, particularly in the marketing sphere?
15 essential qualities every great marketing leader should have Read More »
The main key to being “fully present” with my children is working smart while at work. I am highly organized, which allows me to get through all the important tasks of my day quickly. For example, even with all my meetings and various activities of the day, I get hundreds of emails, but I get my email inbox down to less than 30 total emails every day before I leave work and go home to my family.
How Extremely Busy Executives Make Time to Be Great Parents Read More »
One of the hottest trends in advertising right now is the use of augmented reality (AR) or virtual reality (VR). AR and VR can provide greater creative freedom for advertisers, resulting in a product that can reach customers in a way that traditional ad mediums can’t always do.
5 Cutting-edge Ways Companies Are Leveraging Augmented And Virtual Reality Read More »
LOS ANGELES, Dec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.
Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019 Read More »
Hawthorne Advertising was named a Most Influential Family-Owned Business by the Los Angeles Business Journal, awarded a Bronze Stevie Award for Great Employers, and shortlisted for the Digiday Worklife Awards in the “Most Dedicated to Employee Growth” category. Additionally, CEO Jessica Hawthorne-Castro has been named a finalist for the Stevie Awards for Women in Business
Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday Read More »
Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its entire funnel. However, a complete revamp may be easier said than done if the business does not know exactly what the issue was to
How To Revamp Your Marketing Funnel When Results Are Sub-Par Read More »
Videos are a common form of content these days, with “explainer” videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and
14 Things To Remember When Creating ‘Explainer’ Videos Read More »
From the Los Angeles Times: August 11, 2019 Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers. This year, Hawthorne-Castro was the winner in the transformational leader category of the EY Entrepreneur of the Year Awards of
This advertising CEO uses neuroscience to sell you stuff | How I Made It Read More »
AR and VR aren’t just for tech industries anymore. This technology is branching out into other sectors, so the impact of VR and AR will be widespread. Within the agency and marketing industries, there are many ways that this tech could be and is being used. Some ideas may be further off than others, but
11 Experts Share Top Impacts From AR And VR Read More »
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