Jessica Hawthorne-Castro | Page 58 of 60

6 Ways To Thrive In Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and […]

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What Marketers Need to Know About Neuromarketing

Agency Press / By jfrancis

Author: Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their

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“If You’re Looking For A Job In Advertising, Strive To Combine Your Right Brain Creativity With Left Brain Data”

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: Howigotjob.com Date of Publication: September 24, 2018 Why Did You Seek Out A Career In The Advertising Industry? Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds –

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5 Ways Marketers Can Hire Data-Savvy Talent

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: Recruiter.com Date of Publication: September 25, 2018 The field of marketing and advertising has historically attracted a wide range of people with a wide range of skill sets and interests. Communication, psychology, art, writing, and business are all part of the marketing stew — and increasingly, so is data science.

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 CEO World Awards

Agency Press / By jfrancis

Jessica Hawthorne-Castro, CEO of Hawthorne, has been named as one of the Gold Winners of The CEO World Awards, within the Female CEO of the Year category. The CEO World Awards are an annual industry and peers recognition program honoring CEOs and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific,

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How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every

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Four Best Practices For Successful, Responsive Media Campaigns

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro for Forbes Agency Council Original Publication: Forbes Date Published: September 12, 2018 It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult. What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes

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Standing Out When Marketing Noise is Louder than Ever

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: MarTechSeries.com Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data,

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12 Ways To Encourage More Diversity In The Agency World

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that

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4 Career Lessons Learned from the Entertainment Industry

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: The Ladders Date Published: August 2, 2018 Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides

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