Leadership transitions signal change—and opportunity. But how do brands navigate founder exits and new leadership with PR that supports credibility, continuity, and momentum? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her top strategy to ensure smooth transitions.
When a founder steps down and a new leader steps up: 18 PR tips Read More »
Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.
Promoting from within: How to screen internal leadership candidates Read More »
Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.
Leadership balance: How to empower your team, not abandon them Read More »
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her journey from the entertainment industry to leading a pioneering advertising agency. She discusses the power of integrating creativity with data analytics and the importance of authentic, feminine leadership in today’s dynamic business environment.
Leadership isn’t just about strategy—it’s about mindset. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to foster positivity both in and out of the workplace. A great reminder that small, intentional actions can create lasting impact.
8 ways leaders can foster positivity (in and out of the workplace) Read More »
In today’s ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
How to plan and lead with confidence (even during uncertainty) Read More »
Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.
Avoid these mistakes when building an SMB leadership team Read More »
Leadership isn’t just about making big decisions; it’s also about consistently handling the day-to-day responsibilities that build trust and drive team success. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights key leadership actions that should never be overlooked.
Critical leadership duties that must not be ignored (and why) Read More »
Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you’re building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.
10 ways leaders can inspire innovation in the workplace Read More »
Great leaders know that wisdom flows both ways. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares a valuable lesson she has learned from an employee. Whether it’s resilience, creativity or new ways to problem-solve, there’s always something to learn when you listen.
Workplace wisdom: leaders share lessons learned from employees Read More »
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