Leadership | Hawthorne Advertising

19 rules of B2B email etiquette for better outcomes

Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.

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Brand visibility versus leader visibility: 22 perspectives

Agency Press / By Paulina Rzepkowska

Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.

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How to build an agency: 20 must-read books for agency owners

Agency Press / By Paulina Rzepkowska

Looking to sharpen your agency strategy and leadership approach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leadership and growth to creativity and client relationships, these reads offer valuable insights to help agencies build, scale and stay competitive in an evolving industry.

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18 ways to manage personal issues while running a company

Agency Press / By Paulina Rzepkowska

Looking to lead effectively when life gets complicated? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From embracing honesty and leaning on trusted peers to knowing when to step back and prioritizing transparent communication, these perspectives highlight what it truly means to lead through personal challenges.

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How to change your pricing as your business matures

Agency Press / By Paulina Rzepkowska

Looking to grow your business without leaving revenue on the table? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning price with value and implementing strategic increases to maintaining client trust and long-term profitability, these perspectives reveal what truly sustains business growth.

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31 creative and low-cost ways to get your brand noticed

Agency Press / By Paulina Rzepkowska

Looking for smart, budget-friendly ways to stand out in a crowded market? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging creative partnerships to maximizing authentic storytelling and community engagement, these expert tips show how brands can boost visibility without breaking the bank.

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When a founder steps down and a new leader steps up: 18 PR tips

Agency Press / By Paulina Rzepkowska

Leadership transitions signal change—and opportunity. But how do brands navigate founder exits and new leadership with PR that supports credibility, continuity, and momentum? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her top strategy to ensure smooth transitions.

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Promoting from within: How to screen internal leadership candidates

Agency Press / By Paulina Rzepkowska

Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.

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Leadership balance: How to empower your team, not abandon them

Agency Press / By Paulina Rzepkowska

Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.

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Leading with heart: Jessica Hawthorne-Castro of Hawthorne Advertising on the power of authentic women’s leadership

Agency Press / By Paulina Rzepkowska

In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her journey from the entertainment industry to leading a pioneering advertising agency. She discusses the power of integrating creativity with data analytics and the importance of authentic, feminine leadership in today’s dynamic business environment.

Leading with heart: Jessica Hawthorne-Castro of Hawthorne Advertising on the power of authentic women’s leadership Read More »