Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
15 emerging agency practices poised to become industry standards Read More »
Thinking about ways to make the customer journey as seamless as possible? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
How to reduce buying-journey friction for a smoother CX Read More »
Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.
How to get the best out of a GPT to complete creative agency tasks Read More »
Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.
How to encourage website visitors to share first-party data Read More »
Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.
Celebrating women’s resilience through gratitude and empowerment Read More »
We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.
Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent
The new era of customer journeys is co-created, adaptive and AI-powered Read More »
Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.
The AI advertising revolution: three transformations reshaping marketing forever Read More »
Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.
Closing the gap between creative and marketing performance Read More »
Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.
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