Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
What is brand response? Best practices for integrated campaigns Read More »
Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
Beyond awareness: measuring the real impact of brand response marketing Read More »
Learn how brand response advertising connects awareness and performance to drive measurable revenue, conversions, and long-term growth.
The brand-to-performance flywheel: how brand response drives measurable revenue Read More »
What marketing principles still matter in a world shaped by AI, new platforms and constant disruption? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the enduring power of authentic storytelling and emotional connection to the importance of understanding audience behavior and building trust, these perspectives highlight the fundamentals that continue to drive successful marketing, regardless of how technology evolves.
Timeless marketing lessons: 20 fundamentals that never change Read More »
How can healthcare brands build stronger patient trust in an increasingly digital world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging 360-degree visuals to enhance transparency and improve patient experiences to creating more informed decision-making opportunities, these perspectives explore how healthcare organizations can use immersive content to foster credibility and engagement.
Healthcare brands: building patient trust with 360-degree visuals Read More »
How can AI tools better support agency leaders and marketing teams? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From improving accuracy and accountability to setting realistic expectations around AI-generated outputs, these perspectives highlight where AI still has room to grow and how organizations can use it more effectively.
14 ways AI tools frustrate agency leaders and how to improve them Read More »
Explore direct response advertising strategies that improve ROI, drive conversions, and help brands turn targeted campaigns into measurable results.
Direct response advertising strategies for maximum ROI Read More »
Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
DRTV media buying: how to build a high-performance media stack Read More »
What is direct response TV? Learn how to measure ROI for direct response TV campaigns using key metrics, tracking methods, and attribution strategies.
What is direct response TV and how to measure ROI Read More »
In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.
Christian Jones on using AI to elevate Hawthorne Advertising Read More »
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