marketing

21 leaders on staying educated on AI

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How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.

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Demand capture versus demand creation: the key to sustainable growth

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How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.

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24 ways leaders stay ahead of market changes

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How can leaders stay ahead of market changes and adapt before shifts become impossible to ignore? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From staying close to customer behavior and emerging trends to continuously evaluating priorities and making proactive adjustments, the piece explores practical strategies leaders can use to anticipate change, remain agile, and position their organizations for long-term growth.

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Lean marketing teams: how to focus on what matters most

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How can lean marketing teams stay focused on high-impact work without sacrificing growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can prioritize the work that creates the greatest value, leverage external expertise and technology, and keep teams focused on strategy, performance and meaningful business outcomes.

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Meeting marketing’s mandate: top event topics for agency leaders

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What makes a panel discussion truly valuable for today’s marketing and agency leaders? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From exploring the evolving role of AI and data to discussing the future of customer experience, brand trust and media innovation, these expert perspectives highlight the conversations shaping the next generation of industry events.

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Meeting marketing’s mandate: empowering CMOs to drive growth

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How can CMOs move beyond leading marketing to become true drivers of business growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can expand their influence by aligning marketing with business strategy, fostering cross-functional collaboration and demonstrating measurable impact that drives long-term growth.

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AI is reshaping marketing teams from the inside

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AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne-Castro explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.

Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.

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18 ways to give feedback that actually lands

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How can leaders give feedback that inspires growth instead of creating defensiveness? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leading with empathy and clarity to making feedback timely, actionable, and rooted in trust, the piece explores practical strategies for having conversations that strengthen teams, improve performance, and foster a culture of continuous learning.

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How to beat digital marketing fatigue among savvy B2B buyers

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What does it take to break through digital marketing fatigue and earn the attention of today’s increasingly savvy B2B buyers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing authentic, value-driven engagement to creating more relevant and personalized experiences, these expert perspectives explore how brands can cut through the noise, build trust and foster stronger connections with modern B2B audiences.

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