As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, performance marketing is being reshaped by rising pressure to prove value beyond ROAS alone. In today’s environment, focusing only on platform efficiency can miss the bigger picture—incremental growth, customer quality, and long-term impact.
Why performance marketing needs more than ROAS Read More »
Looking to build a more scalable, future-ready agency? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strengthening operational foundations to balancing innovation with efficiency, these insights highlight what it really takes to scale successfully.
How to build a scalable agency: 20 keys to growth Read More »
Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.
How to leverage Gen-Z’s nostalgia: 15 expert insights Read More »
As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.
Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.
As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.
Upfronts 2026: Why accountability is top of mind for agencies Read More »
Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.
26 ways to keep technology flexible as your business evolves Read More »
Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.
19 rules of B2B email etiquette for better outcomes Read More »
Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.
Brand visibility versus leader visibility: 22 perspectives Read More »
Looking to sharpen your agency strategy and leadership approach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leadership and growth to creativity and client relationships, these reads offer valuable insights to help agencies build, scale and stay competitive in an evolving industry.
How to build an agency: 20 must-read books for agency owners Read More »
Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.
From streaming to AI: agency leaders’ next big media bets Read More »
Looking to elevate creativity while maintaining consistency and quality? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From establishing clear rituals and repeatable processes to setting defined standards that drive both innovation and accountability, the piece explores how agencies balance structure with creativity to deliver exceptional work.
Rituals and rules: how agencies ensure high creativity and quality Read More »
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