MarTech

AI is reshaping marketing teams from the inside

Agency Press / By

AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.

Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.

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Why customer experience is the ultimate growth strategy in 2026

Agency Press / By

As Jessica Hawthorne highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.

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