Media | Hawthorne Advertising

DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV Read More »

Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

Quantum Considerations and Neuroscience for Brand Response Marketing Read More »

How Advertisers Can Navigate The Chaos Of Election Season

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media.

How Advertisers Can Navigate The Chaos Of Election Season Read More »