Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
Midterm Elections
How Advertisers Can Navigate The Chaos Of Election Season
Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media. …
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