Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media. …
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