Neuroscience | Hawthorne Advertising

Neuroscience

Quantum Considerations and Neuroscience for Brand Response Marketing

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

Neuromarketing

What Marketers Need to Know About Neuromarketing

Author:  Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire  Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their …

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Jessica Hawthorne-Castro

The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact

Author: Jessica Hawthorne-Castro, CEO Original Publication: DemandGenReport Date Published: September 22, 2017 Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here. Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out how to turn the …

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