Performance Marketing | Hawthorne Advertising

Why brand and performance marketing work better together

In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.

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18 smart ways to prepare for tomorrow’s performance marketing

Agency Press / By Paulina Rzepkowska

Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.

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Mapping performance marketing for home services

Agency Press / By Paulina Rzepkowska

How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of service providers when potential customers start calling for estimates?

Our SVP of Marketing & Client Development Christian Jones shares his insights on regional performance marketing. Read the full article in Contractor Magazine.

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The crossover between brand and performance

Agency Press / By Paulina Rzepkowska

How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.

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5 Performance Marketing Trends to Watch in 2022

Agency Press / By jfrancis

As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.

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Hold On, We’ve Entered a Digital Marketing Time Warp

Agency Press / By jfrancis

Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020.

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Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

Agency Press / By jfrancis

It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.

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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Agency Press / By jfrancis

There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.

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5 Travel Boom Trends for Performance Marketers to Watch in 2021

Agency Press / By jfrancis

5 Travel Boom Trends for Performance Marketers to Watch in 2021 Read More »

Seeing Is Believing: Why Visual Search Works

Agency Press / By jfrancis

Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials.

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