8 best launch strategies for a rebrand
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
Rebrand
Need To Reinvent A Beloved Brand? 9 Important Steps To Take
No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
