The Business Journals | Hawthorne Advertising

Promoting from within: How to screen internal leadership candidates

Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.

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Leadership balance: How to empower your team, not abandon them

Agency Press / By Paulina Rzepkowska

Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.

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12 critical mistakes B2B businesses make in client retention

Agency Press / By Paulina Rzepkowska

Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal.

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QA for all: How to foster a teamwide focus on quality

Agency Press / By Paulina Rzepkowska

Quality isn’t just the responsibility of one team—it’s a mindset that should be embedded across every level of an organization. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares how leaders can foster a culture of quality and accountability, empowering everyone to contribute to better outcomes. A great read for any team aiming to raise the bar.

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How to boost cash flow in a small biz (without busting the budget)

Agency Press / By Paulina Rzepkowska

Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.

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6 common success measures that may mislead leaders

Agency Press / By Paulina Rzepkowska

6 common success measures that may mislead leaders Read More »

7 common business mistakes that undermine customers’ trust

Agency Press / By Paulina Rzepkowska

Trust is the foundation of every successful business—but it’s easier to lose than gain. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights which common mistake companies make that can quietly erode customer trust over time.

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9 smart strategies for setting team goals that get results

Agency Press / By Paulina Rzepkowska

Setting team goals that truly drive results requires more than just ambition—it demands clarity, alignment and structure. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for goal-setting that align teams and propel performance. Discover how to transform goal-setting into a powerful tool for success.

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8 ways leaders can foster positivity (in and out of the workplace)

Agency Press / By Paulina Rzepkowska

Leadership isn’t just about strategy—it’s about mindset. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to foster positivity both in and out of the workplace. A great reminder that small, intentional actions can create lasting impact.

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5 smart small-biz strategies every business should adopt

Agency Press / By Paulina Rzepkowska

Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.

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