Curious about where podcasting is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking podcast strategy to better engage audiences, amplify reach, and future-proof audio content in a rapidly evolving media landscape.
10 podcast trends reshaping production, promotion and distribution Read More »
Question: What’s one of the 5 leaders’ strategies for staying on top of market and economic trends?
5 leaders’ strategies for staying on top of market and economic trends Read More »
There is a multitude of factors to consider and important decisions to make when creating an advertising budget.
Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends) Read More »
Dominated by the global pandemic and the accompanying economic disruption, 2020 has been a challenging year for businesses across industries, and uncertainty is impacting planning for 2021.
Get ready for 2021: 15 business leaders share forecasting strategies Read More »
Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.
8 Advertising Trends Experts Predict Will Die Out In 2020 Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne-Castro, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased
Automating the mixed-media model improves accountability Read More »
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