There is a multitude of factors to consider and important decisions to make when creating an advertising budget.
Dominated by the global pandemic and the accompanying economic disruption, 2020 has been a challenging year for businesses across industries, and uncertainty is impacting planning for 2021.
Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.
Author: Jessica Hawthorne-Castro, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne-Castro, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased …