Don Francisco's Creative Campaign | Hawthorne Advertising
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Brewing up bold new creative for our favorite coffee client.​

Don Francisco’s Creative Campaign

Winner
2024 Platinum Hermes Award

Don Francisco’s Coffee, a family-run business for 40+ years, approached Hawthorne to break out of the increasingly competitive market of affordable coffee. We created a modern-day campaign that embodied the founder’s colorful spirit which he poured into his flavorful coffee: BRAVADO. DEFIANCE. HEART. We personified these bold traits by creating compelling, contemporary characters to carry the rich heritage into present day.

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