Invisible Glass 2024 Creative Campaign | Hawthorne Advertising
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Creating a Winning Streak for a Streak-Free Glass Cleaner

Invisible Glass 2024 Creative Campaign

Winner
2024 Platinum Hermes Award

Hawthorne brought major visibility to Invisible Glass, a challenger brand that produced superior streak-free cleaning results over the category leader, Windex. By mixing humor with honest insights, we created a memorable campaign that featured three well-meaning, but misinformed, social media influencers. Our unique formula included a splash of healthy reality that separated fiction from fact and delivered a clean sweep for the brand.

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