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Creating a Winning Streak for a Streak-Free Glass Cleaner
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Invisible Glass 2024 Creative Campaign
Winner
2024 Platinum Hermes Award
Hawthorne brought major visibility to Invisible Glass, a challenger brand that produced superior streak-free cleaning results over the category leader, Windex. By mixing humor with honest insights, we created a memorable campaign that featured three well-meaning, but misinformed, social media influencers. Our unique formula included a splash of healthy reality that separated fiction from fact and delivered a clean sweep for the brand.
![](https://www.hawthorneadvertising.com/wp-content/uploads/2024/03/yellow-line.jpg)
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with us
Get in touch with us
Contact us to see how we can bring more visibility to your brand — just like Invisible Glass. Let’s chat about performance-driven creative that reaps results and wins awards.
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See some other
projects
Check out our other recent award-winning creative campaigns.
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AWARD-WINNING CAMPAIGNS
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AWARD-WINNING CAMPAIGNS
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