Zenwise Health
Creative & Production|Media
Launching a new, OTC digestive health product line
CREATING AWARENESS, A VOICE AND RESPONSE TO ZENWISE HEALTH
Gastrointestinal issues can be serious, but with Zenwise Health, we knew the brand needed to have fun to stand out. Zenwise isn’t about treating symptoms; it’s about giving your body the power to enjoy those favorite foods that you love, but routinely cause indigestion. That creative insight from Hawthorne launched a fully integrated and connected campaign. Our award-winning creative delivered unforgettable, digestible content that gave Zenwise a unique position in the marketplace and stirred up a huge response.
FINDING THE POSITIVE: MAKING THE UNAPPROACHABLE EASILY APPROACHABLE
The connected campaign launched with digital video. Vibrant colors, clever rhyme, and appetizing images of viewers’ appetites align Zenwise with the pleasure of delicious food rather than a remedy for nasty symptoms.
TIME TO GET SOCIAL
Further expansion of the campaign lead to placements in social media which was a natural home for the creative. The final executions were exquisitely tailored toward current social trends, but with enough of a visual and verbal twist to break through the clutter and resonate with consumers.
EXPANDING THE
DIGITAL FOOTPRINT
Backed by a strong core idea and visual language, the concept was easily adaptable as the digital reach grew. Ultimately the campaign touched almost every corner of the digital marketplace: targeting and retargeting consumers who had engaged with the campaign along the journey.
