Creative & Production|Media
Launching a new, OTC digestive health product line
FINDING THE POSITIVE: MAKING THE UNAPPROACHABLE EASILY APPROACHABLE
The connected campaign launched with digital video. Vibrant colors, clever rhyme, and appetizing images of viewers’ appetites align Zenwise with the pleasure of delicious food rather than a remedy for nasty symptoms.
TIME TO GET SOCIAL
Further expansion of the campaign lead to placements in social media which was a natural home for the creative. The final executions were exquisitely tailored toward current social trends, but with enough of a visual and verbal twist to break through the clutter and resonate with consumers.
Backed by a strong core idea and visual language, the concept was easily adaptable as the digital reach grew. Ultimately the campaign touched almost every corner of the digital marketplace: targeting and retargeting consumers who had engaged with the campaign along the journey.
brand success? Look to the hawthorne team