Question: What’s one of the 13 key features of an effective loyalty program in the digital age?
Answer: ‘Send out product updates via text.’

“Having a product that you love, and then opting in for text messages for product updates or discounts is a good way to keep the product in your awareness and ready for purchase when the time comes.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “13 key features of an effective loyalty program in the digital age” at The Business Journals.