Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.
“Machine learning is key in advanced marketing analytics. First, you determine baselines for data and success metrics for a campaign with data scientists and analysts. Then, when the campaign is effectively running, machine learning can help take over data sets and support core marketing plans.”
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools” at Forbes.