Agency Press | Hawthorne Advertising

8 ways to evaluate your company’s CX (beyond direct feedback)

Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.

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What ethical AI really looks like in agency work

Agency Press / By Paulina Rzepkowska

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read.

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How to diagnose and address high turnover and low engagement

Agency Press / By Paulina Rzepkowska

High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.

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Critical leadership duties that must not be ignored (and why)

Agency Press / By Paulina Rzepkowska

Leadership isn’t just about making big decisions; it’s also about consistently handling the day-to-day responsibilities that build trust and drive team success. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights key leadership actions that should never be overlooked.

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17 expert tips for marketers to leverage data-driven creative

Agency Press / By Paulina Rzepkowska

Data is only powerful when it’s used creatively. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how marketers can unlock the full potential of data-driven creative—and it’s a must-read for anyone looking to elevate their strategy in 2025. From personalization to performance insights, this article is packed with actionable ideas that bridge the gap between analytics and storytelling.

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Why (and how) to launch a branded newsletter: 15 expert insights

Agency Press / By Paulina Rzepkowska

In today’s fast-paced digital landscape, newsletters remain one of the most powerful tools for building lasting brand relationships—when done right. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her insights on what makes a newsletter truly resonate.

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10 ways leaders can inspire innovation in the workplace

Agency Press / By Paulina Rzepkowska

Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you’re building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.

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5 signs a business risk might not pay off

Agency Press / By Paulina Rzepkowska

Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.

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B2B price hike? How to prepare clients for higher costs

Agency Press / By Paulina Rzepkowska

Navigating price increases in B2B relationships can be challenging. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical strategies to help you communicate these changes effectively to your clients.

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17 ways to showcase client success and attract more business

Agency Press / By Paulina Rzepkowska

Highlighting the value you’ve delivered not only celebrates your clients but also shows future customers what’s possible when they partner with you. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her best strategy for showcasing client success that helps businesses build credibility and attract new clients.

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