Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.
- The Business Journals
- Jessica Hawthorne-Castro
Leadership isn't just about making big decisions; it's also about consistently handling the day-to-day responsibilities that build trust and drive team success. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights key leadership actions that should never be overlooked.
- Forbes
- Jessica Hawthorne-Castro
Data is only powerful when it's used creatively. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how marketers can unlock the full potential of data-driven creative—and it's a must-read for anyone looking to elevate their strategy in 2025. From personalization to performance insights, this article is packed with actionable ideas that bridge the gap between analytics and storytelling.
- Forbes
- Jessica Hawthorne-Castro
In today’s fast-paced digital landscape, newsletters remain one of the most powerful tools for building lasting brand relationships—when done right. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her insights on what makes a newsletter truly resonate.
- The Business Journals
- Jessica Hawthorne-Castro
Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you're building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.
- The Business Journals
- Jessica Hawthorne-Castro
Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.
- The Business Journals
- Jessica Hawthorne-Castro
Navigating price increases in B2B relationships can be challenging. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical strategies to help you communicate these changes effectively to your clients.
- Forbes
- Jessica Hawthorne-Castro
Highlighting the value you’ve delivered not only celebrates your clients but also shows future customers what’s possible when they partner with you. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her best strategy for showcasing client success that helps businesses build credibility and attract new clients.
- CMSWire
- Jessica Hawthorne-Castro
AI is reshaping the future of content management — are you ready? Jessica Hawthorne-Castro provides her thoughts on how AI-powered CMS platforms are revolutionizing content creation, personalization and efficiency in a recent article by CMSWire. From automating workflows to delivering smarter customer experiences, the road ahead is full of possibilities.
- Forbes
- Jessica Hawthorne-Castro
Gaming isn’t just entertainment—it’s a massive opportunity for brands. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for advertisers looking to make an impact in video games. With gaming audiences growing rapidly, strategic ad placements can drive engagement in ways traditional media can’t.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
