13 important actions when crafting your data breach strategy

Question: What’s one of the 13 important actions to take when crafting your data breach strategy?
Answer: ‘Get cyber protection insurance.’

“Make sure you have the proper cyber protection insurance. No matter how well you plan with cybersecurity, something could happen. Therefore, you need to make sure you are protected legally and with insurance.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “13 important actions when crafting your data breach strategy” at The Business Journals.

15 strategies to increase email marketing engagement

Question: What’s one of the 15 strategies to increase email marketing engagement?
Answer: ‘Email less.’

“Emailing less is a strategy so that when you do send a message that requires action, it has a better chance of being viewed and getting a response.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 strategies to increase email marketing engagement” at The Business Journals.