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LOS ANGELES, March 22, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a 2018 Communitas Award for its leadership and excellence in community service and corporate social responsibility. The Communitas Awards recognize exceptional businesses that unselfishly give of themselves and their resources to their communities. The award is a testament to Hawthorne’s deep and ongoing commitment to giving back. “Our judges found that Hawthorne clearly exhibits the spirit of communitas, a Latin word that means people coming together for the good of a community,” the award letter said. Hawthorne received this recognition as an example of a company that balances social, environmental, and economic imperatives. Hawthorne donates a percentage of its profits to charity, encourages employees to donate time, and serves as an advocate for important causes, such as climate change. One way it does this is through the Hawthorne
LOS ANGELES, March 15, 2018 /PRNewswire/ — The Business Intelligence Group recently announced that Hawthorne has won “Marketing Agency of the Year” in the 2018 Public Relations and Marketing Excellence Awards. Hawthorne, a creative, technology-driven advertising agency, specializes in data-focused ad campaigns to support business growth for an expansive base of Fortune 500 brands like Gerber, Spectrum and HomeAdvisor “I couldn’t be happier about this well-deserved recognition for the Hawthorne agency and I’m proud to see that our work has earned accolades from the Business Intelligence Group,” said Jessica Hawthorne-Castro, CEO of Hawthorne. “Our focus on a healthy and supportive company culture has allowed our team to deliver top-notch work to a growing list of clients and this award is proof that putting employees first makes for happier clients as well.” “We are so proud to recognize the work of Hawthorne,” said Maria Jimenez, Chief Nominations Officer of the
Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Advisor Date Published: March 9, 2018 More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy? The opportunity to deliver exactly the information consumers are looking for while promoting our clients’ businesses and products seems like a win-win situation. And because of the immense opportunity, companies are jockeying for ownership of consumer data. As of November 2016, Facebook, Google and Verizon were boosting their consumer data tracking efforts to consolidate personal information, browsing history, app usage, offline information like addresses and phone numbers, browser cookies, device data and more into a cocktail of target data that would make any advertiser’s mouth water. And there’s no question that digital advertising is on the rise. Digital advertising earnings hit
Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association of National Advertisers, as few as 2% of agencies actually strongly agree that the client approval process works well. This may be important to your company, and without the level of service that you expect, you can be left with a poor taste in your mouth about the agency you are working with. Eleven members of Forbes Agency Council share some of the most important but often overlooked characteristics that businesses should be looking for (or avoiding) when picking an agency to work with. Here is what they had to say: 1. Team And Expertise I can’t stress this enough because these days, it often happens that when you hire an agency,
Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com. Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized
Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that are preventing you from reaching your revenue goals, especially when you are a new agency owner. Staying a step ahead of the game and anticipating the next trend in digital can give your agency the leg up it needs to move to the next level and reach those higher-tier milestones. Below, nine members of Forbes Agency Council share the one tip they can offer a newbie agency owner that can help take their business over the $1 million revenue mark. Here is what they recommend: Experts share a few ways you can help your

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Four Best Practices For Successful, Responsive Media Campaigns

Author: Jessica Hawthorne-Castro for Forbes Agency Council Original Publication: Forbes Date Published: September 12, 2018 It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult. What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes on advanced technologies, is performance-based and can be measured. It sounds like a challenge, but it can be done with these four best practices in mind. 1. Strike the perfect balance. Traditional media agencies are making significant strides to offer stronger, integrated solutions to marketers. Offline and online should work together. Traditional TV, radio and linear audience measurement can deliver the right scale to meet a marketer’s specific campaign requirements, and then you can target local markets with digital and social media platforms. We’re also seeing connected TV, native ads, over-the-top (OTT) services and mobile-friendly

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that includes media planning and buying, analytics, campaign management, strategic planning and award-winning creative development. She joined Hawthorne 11 years ago as VP, Operations & Clients Services, before being named CEO in April 2014. Under her leadership, the 30-year-old advertising agency which was a pioneer in accountability in advertising, has achieved superior financial performance and was on the Inc. 5000 list and is a Certified Women Owned Business®. Hawthorne is recognized as a champion of accountable advertising, garnering billions in sales and 500+ creative awards for Fortune 500 clients. In 2017, Hawthorne won 59 creative awards

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Standing Out When Marketing Noise is Louder than Ever

By Jessica Hawthorne-Castro  Original Publication: MarTechSeries.com  Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data, it’s becoming harder for marketers to stand out and rise above the noise. Consumers are literally being pummeled from all sides, and across all devices, as they make their way through the day. In fact, the cacophony has become so loud and distracting that all companies need to start taking some extreme measures to rise above the clutter. Here are six ways your firm can start standing out right now: 1) Think Beyond Your Own Organization Strive to connect to something that’s bigger than yourself. Have a greater goal for the world. Walk the walk

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12 Ways To Encourage More Diversity In The Agency World

Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field. We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce. Their best answers are below: 1. Tap Your Higher Consciousness By opening your mind, you open the door to greater possibilities and results. In order for a business to grow, it must capture more people, and that means an audience that includes as many people as possible. If you want to appeal to that mass audience, then it is imperative to hire people that have different perspectives, which

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4 Career Lessons Learned from the Entertainment Industry

Author: Jessica Hawthorne-Castro Original Publication: The Ladders Date Published: August 2, 2018 Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides good life lessons to take away in any facet of life or job. I moved to Los Angeles with a resume, portfolio and the determination to keep going, and I broke my way through on my own without any previous connections. It’s a story that often gets told about aspiring actors (see: La La Land), but my goal was to be a Hollywood agent, and nothing was going to stop me. As the driven, professional outsider in the agency world, I stood out and almost got laughed out of the room during my initial interview,

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