Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- April 28, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Make sure to support all employees and build a personal connection. Encouraging a work-life balance is important, but also remember that employees need a social connection to the company and their colleagues.
- April 27, 2022
- The Business Journals
- Jessica Hawthorne-Castro
An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly.
- April 26, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Just about every professional is guilty of allowing habits to become ingrained because they work. While this is sometimes the best way to be productive, in some situations ingrained habits cause stagnation that can prevent a business from innovating.
- April 19, 2022
- The Business Journals
- Jessica Hawthorne-Castro
When an executive role opens in a company, leadership may choose to promote from within to fill it.
- April 18, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Just because a person is employed in a large company doesn’t mean they’re OK with feeling like a number.
- April 14, 2022
- The Business Journals
- Jessica Hawthorne-Castro
The global impact of the Covid-19 pandemic was staggering, and there’s little doubt that businesses will have to deal with its effects for some time to come.
- April 13, 2022
- Forbes
- Jessica Hawthorne-Castro
When a company’s website begins to see a downturn in traffic, it may be cause for concern.
- April 12, 2022
- Forbes
- Jessica Hawthorne-Castro
Social media originally started as a platform to connect with others — now, it’s so much more than that.
- April 11, 2022
- The Business Journals
- Jessica Hawthorne-Castro
A company’s stakeholders are what makes it a company. From investors to employees, it’s essential to keep the people who believe in your business satisfied and motivated to keep supporting it.
- April 7, 2022
- The Business Journals
- Jessica Hawthorne-Castro
It’s a workers’ market, and businesses in every industry are facing a serious challenge when it comes to attracting and retaining top talent.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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