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15 Overlooked Best Practices For Managing A Small-Business Website

In today’s digital age, it’s vital for your small business to have a fully functional website to attract and retain customers.

March 8, 2021
Forbes Agency Council
Jessica Hawthorne-Castro

15 Ways To Develop A Customer-Centric Content Strategy

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch.

March 2, 2021
Forbes Agency Council
Jessica Hawthorne-Castro

Seeing Is Believing: Why Visual Search Works

Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials.

March 1, 2021
Adweek
Jessica Hawthorne-Castro

15 business leaders share smart strategies for conducting a scenario analysis

After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.

February 26, 2021
The Business Journals
Jessica Hawthorne-Castro

14 trust-breaking mistakes that can damage your company’s brand

First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.

February 24, 2021
The Business Journals
Jessica Hawthorne-Castro

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.

February 12, 2021
Adweek
Jessica Hawthorne-Castro

Opening a business? Nine up-and-coming locales and regions to consider

Posted by jfrancisMay 19, 2022Comments:

While remote work may have opened up the “anywhere” workplace, there are still locations that are hotspots for building a…

Eight buzzwords to use instead of ‘innovative’

Posted by jfrancisMay 17, 2022Comments:

Buzzwords, those catchy adjectives that help mold a brand’s identity, can either help or hinder a brand.

11 ways for leaders to establish themselves as market experts

Posted by jfrancisMay 16, 2022Comments:

One of the best ways to market your business is to become a market expert, but how does one achieve…

13 website design elements that can increase sales and engagement

Posted by jfrancisMay 13, 2022Comments:

Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements.

16 often-overlooked steps in building an effective marketing campaign

Posted by jfrancisMay 10, 2022Comments:

Developing a great product or service is only the first step in bringing the world to your business’s door.

11 ways business leaders in large markets can address staffing challenges

Posted by jfrancisMay 9, 2022Comments:

Finding new talent in a tight workers’ market is a challenge for any company. But when you’re a business leader…

13 unique branding strategies that will make your business truly stand out

jfrancis May 28, 2021

Developing a standout brand is essential to thriving in a crowded marketplace. Of course, there’s nothing wrong with keeping on top of industry trends and understanding what works well.

15 smart ways for leaders to improve operations while business is slow

jfrancis May 24, 2021

Because of the pandemic and the accompanying economic effects, many companies have seen a downturn in business in recent months.

13 Best Next Steps To Take When Customer Complaints Go Viral

jfrancis May 14, 2021

General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed.

Hiring for an executive role? 15 smart strategies for screening candidates

jfrancis May 12, 2021

Holding an executive-level position at a company comes with a lot of responsibility.

13 smart ways to leverage media coverage to spread the word about your business

jfrancis May 7, 2021

There are more media outlets than ever before, which gives every organization a variety of options and opportunities for getting its message out to the public.

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