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Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines. Author: Christina DesMarais Original Publication: Inc.com Date Published:  January 4, 2018 If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and entrepreneurs about the things they do every day which help them succeed, and inevitably they credit simple routines which have been proven over time to give them an edge. Check out these quotes from 23 high-achieving individuals who share the habits which help them get ahead in business and life. 1. Start your day with intermittent fasting. “It’s a method that splits your day into eight-hour ‘eating periods’ and 16-hour ‘fasting periods.’ Although lots of people talk about the need for a hearty breakfast, new research indicates that intermittent fasting is a great way to lose or maintain

Author: John Francis Title of piece: SEO is Not Enough in the Age of Voice Original Link: Venture Beat Date Published: December 10, 2017 With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s Star Trek, where the Starfleet computer was voiced by Roddenberry’s wife, Majel. The 1970 movie Colossus: The Forbin Project featured a supercomputer that was intended to prevent war and proclaimed itself “the voice of World Control.” And before Google’s self-driving cars, the 1980s brought us KITT, an advanced artificially intelligent, self-aware, and nearly indestructible car from the TV show, Knight Rider. Today’s voice applications may not have quite this level of panache and power, but there is no doubt they are infiltrating our daily lives and

Author: Jessica Hawthorne-Castro, CEO Title of piece: Customization is King in a Selfie-Obsessed World Original Link: ER Magazine For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get the most from their ad spend. Today, the same marketers are taking segmentation up a few notches in an effort to appeal to a mobile-powered, selfie-oriented world, where customers look to their smartphones and social media for instant gratification. Led by companies such as Pandora, Amazon, and Netflix, today’s one-to-one marketing goes beyond anything we’ve seen before thanks to the copious customer data available for use in executing more strategic targeting. Narrowing the Market In a world where people are obsessed with snapping selfies and sharing them with their peers (and strangers) via social media,

The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards. LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards. The awards, granted by five different organizations, recognized 13 campaigns across multiple categories and clients, highlighting the consistent high-quality and breadth of Hawthorne’s work. Grounded in attribution and return-on-investment metrics, Hawthorne is a full-service, technology-based advertising agency that uses powerful visual and verbal storytelling to drive consumer response across all screens. Its legacy of The Art of Brand, The Science of Response ©, combines persuasive brand messaging with proprietary analytic systems to create and deliver highly accountable and hugely successful integrated advertising campaigns. The agency applies an analytic video-centric marketing approach and data-driven technology to

Author: Jessica Hawthorne-Castro, CEO Original Publication: FierceCEO Date Published:  November 20, 2017 With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs. For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit the bill to become hard-driving executives. But from a personality standpoint, men and women CEOs are equally capable of scoring high in areas like emotional stability, drive and vision, said Michael Sanger of Hogan Assessments, a personality assessment and leadership development firm. The uncertainty lies in how these traits will be perceived by subordinates, Sanger said. In other words, it can become a case of perception being reality. Take the case of Michelle and Tobias Glienke, co-CEOs of Munk Pack, a natural foods brand. The husband and wife duo say that, at least in their case, they have different