Insights &
industry
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Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
- June 25, 2021
- Adweek
- Jessica Hawthorne-Castro
No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.
- June 24, 2021
- Forbes Agency Council
- Jessica Hawthorne-Castro
LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.
- June 22, 2021
- PR Newswire
- Hawthorne
As a busy business owner or team leader, it can be difficult to gauge employee morale.
- June 17, 2021
- The Business Journals
- Jessica Hawthorne-Castro
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want.
- June 16, 2021
- Forbes Agency Council
- Jessica Hawthorne-Castro
For many companies, the shift to remote work during the pandemic also ushered in an era of video-only interviews with prospective job candidates.
- June 15, 2021
- The Business Journals
- Jessica Hawthorne-Castro
Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences…
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
7 common social media faux pas committed by businesses (and what to do instead)
A social media slip-up can cause quick and lasting damage to a brand or business.
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during…
8 best launch strategies for a rebrand
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for…
16 Approaches Brands Can Take To Boost Engagement On TikTok
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant…
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
jfrancis
September 3, 2021
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
jfrancis
September 2, 2021
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
12 essential tips for building and maintaining a strong network in the ‘relationship economy’
jfrancis
September 1, 2021
Adaptability and agility have been widely credited with helping businesses that have endured over the past year and a half, but if pressed, most leaders would add another essential element: a strong network.
7 ways to turn customer complaints into valuable learning experiences
jfrancis
August 31, 2021
At some point, even the best-run business will encounter and have to deal with a customer complaint.
New to a leadership role? 9 ways to delegate and avoid micromanaging your team
jfrancis
August 25, 2021
Overseeing your first project as a newly minted team leader can be an exciting step in your professional journey.
