Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 16 creative ways to leverage unique visuals in campaigns and online?
- Symphonic Digital
- Christian Jones
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 19 effective strategies to test and choose the right product name?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 innovative social commerce ideas to boost reach, exposure and sales?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 tips to help businesses address missteps and mishaps?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 leaders’ tips for dealing with a customer who’s unhappy, but in the wrong?
- Hawthorne Advertising
- Christian Jones
As digital marketers continue to look for ways to maximize ROI, programmatic buying - and its expanding ecosystem - remains a frontrunner in driving value.
- Hawthorne Advertising
- Anik Joshi
How to build and execute a marketing plan that addresses the consumer adoption curve - effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 tips for building and maintaining high employee morale?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s a favorite personal and business ‘growth hack’ of one of the 12 industry leaders?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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