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Eight challenges retailers should prepare for in the upcoming holiday season

Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.

October 4, 2021
The Business Journals
Jessica Hawthorne-Castro

12 Trends In Account-Based Marketing Every Marketer Needs To Know

Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.

October 1, 2021
Forbes Agency Council
Jessica Hawthorne-Castro

10 practical ways to make quality assurance part of organizational culture

Quality assurance requires many more moving parts than a team of “checkers.” True quality assurance can be achieved only when everyone in the company feels responsible for ensuring that their work is of the highest possible quality.

September 30, 2021
The Business Journals
Jessica Hawthorne-Castro

13 effective ways leaders can support team members’ mental health

The Covid-19 pandemic turned many people’s focus to the importance of self-care and mental health.

September 28, 2021
The Business Journals
Jessica Hawthorne-Castro

Agency Relationship Status: It Doesn’t Have to be Complicated

Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.

September 24, 2021
Streetfight Magazine
Paul Her-Sturm

Brand Response TV – More for Less?

It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation

September 23, 2021
ANA
Karla Crawford-Kerr

Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

Posted by Paulina RzepkowskaJanuary 26, 2023Comments:

Hawthorne's Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly…

10 Alternative Social Platforms Brands Can Leverage For Marketing

Posted by Paulina RzepkowskaJanuary 25, 2023Comments:

Question: What Is One Of The 10 Alternative Social Platforms Brands Can Leverage For Marketing? Answer: 'Twitch'.

15 strategies for tactfully delivering bad news

Posted by Paulina RzepkowskaJanuary 18, 2023Comments:

Question: What’s one of the 15 strategies for tactfully delivering bad news? Answer: ‘Focus on what you can control.’

How Balanced Is Your 2023 Marketing Portfolio?

Posted by Paulina RzepkowskaJanuary 17, 2023Comments:

Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting…

15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

Posted by Paulina RzepkowskaJanuary 13, 2023Comments:

Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers? Answer: 'Targeting…

15 ways to keep up workplace cheer after the holiday season ends

Posted by Paulina RzepkowskaJanuary 12, 2023Comments:

Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends? Answer: ‘Plan events…

Nine less common ways to increase transparency through social media

jfrancis January 12, 2022

Social media is a great marketing tool that can catapult a business or brand to success if you know how to use it to its full potential.

10 Original Case Study Ideas For Converting Tech-Savvy Audiences

jfrancis January 11, 2022

Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.

Nine Big Don’ts For Pulling Off A Marketing Stunt

jfrancis January 10, 2022

Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.

5 Performance Marketing Trends to Watch in 2022

jfrancis January 7, 2022

As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.

Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

jfrancis January 5, 2022

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

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