Insights &
industry
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- July 27, 2018
- Forbes
- Jessica Hawthorne-Castro
- July 19, 2018
- PRNewswire
- PRNewswire
- July 18, 2018
- CEO Today
- CEO Today
- July 17, 2018
- YPO.Org
- Jessica Hawthorne-Castro
- June 12, 2018
- PRNewswire
- PRNewswire
- June 11, 2018
- Forbes
- Jessica Hawthorne-Castro
Get to know job candidates with these 16 insightful questions
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Leaders: Conquer stress with these 15 strategies
Eight Tips For Creating More Engaging Podcast Ads
Original Publication: Forbes Date Published: December 13, 2018 Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through podcast advertising. To capitalize on this opportunity, eight Forbes Agency Council members share their tips for creating podcast ads that boost engagement. Members share their best tips for podcast ads that engage. 1. Know The Audience And Focus When creating ads, it is essential that the audience meets your exact target. Understand the content focus of the specific podcast and make sure your ad aligns with the podcast. Podcast ads perform well when you are micro-targeting and speaking directly to an audience that is already captivated by the content of the topic. – Scott Darrohn,
What Is Privacy Forward and Why Does it Matter for Marketers?
By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer. It was a moment of reckoning for online privacy. I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. election. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft. Those are absolutely questions worth considering, but the issue of data
Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades
LOS ANGELES, Dec. 6, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work. Hawthorne combines brand strategy, data analytics and response advertising to create memorable campaigns that deliver results. The agency is known for its innovative vision, rigorous accountability, and commitment to its clients, and this excellence is consistently recognized by peers and industry leaders. “With every campaign, we aim to help our clients achieve their goals through meticulously
BIA: Engagement, ROI Key For Advertisers. From InsideRadio
Author: Paul Heine, Managing Editor of InsideRadio Original Publication: InsideRadio Date Published: December 3, 2018 A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions (38.2%), expected revenues (37.8%) and money left after other expenses are paid (33.7%). The results underscore the importance of radio industry efforts to provide greater attribution and ROI info to advertisers, a central theme of this year’s Radio Show conference in September. “Attribution is critical to developing good ROI analytics,” BIA managing director Rick Ducey told Inside Radio. Showing that radio’s embrace of data and analytics is gaining traction, “radio is in the top half of media when it comes to ROI,” Ducey said, beating out both TV and cable. Four in ten surveyed advertisers that
Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series
November 28, 2018 — BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching Our CEO Jessica Hawthorne-Castro was featured in BIA’s Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check out BIA’s additional webinars on advertising & marketing here: https://bit.ly/2zEB6yP
