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Gen Z Advertising Dos and Don’ts for Marketers

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.

January 31, 2020
TargetMarketing
Hanna Anderson

12 Top Content Marketing Trends Just Over The Horizon

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

January 30, 2020
Forbes Agency Council
Jessica Hawthorne-Castro

6 Exciting Publishing Trends Ad Professionals Want To See In 2020

It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception — professionals in advertising and media have a lot of ideas about what’s coming this year. What’s more, these predicted trends have the potential to leave a significant impact on marketers and content creators.

January 29, 2020
AdAge
Jessica Hawthorne-Castro

13 Unique Ways A Business Can Use Video To Engage Its Audience

January 28, 2020
Forbes Agency Council
Jessica Hawthorne-Castro

15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.

January 27, 2020
Forbes Agency Council
Jessica Hawthorne-Castro

Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

January 24, 2020
Forbes
Forbes Agency Council

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Posted by jfrancisJuly 27, 2021Comments:

There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their…

8 ways to improve your business’s social media presence and enhance audience engagement

Posted by jfrancisJuly 23, 2021Comments:

Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial,…

7 common mistakes to avoid with customer relationship management systems

Posted by jfrancisJuly 22, 2021Comments:

A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their…

11 simple but effective ways leaders can boost employee satisfaction

Posted by jfrancisJuly 19, 2021Comments:

One of the essential secrets of a successful business is having a team of happy, engaged employees.

Seven little-known secrets to good B2C outreach

Posted by jfrancisJuly 15, 2021Comments:

In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where…

Six critical strategies for defining your B2C company’s target audience

Posted by jfrancisJuly 14, 2021Comments:

When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.

A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne

jfrancis June 15, 2020

Jessica Hawthorne-Castro is CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of advertising, where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars.

7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’)

jfrancis June 12, 2020

The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.

Is That New Marketing Trend Right For Your Business? 9 Ways To Decide

jfrancis June 10, 2020

Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals.

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

jfrancis June 8, 2020

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S.

Podcast: A People-First Agency Transformation Strategy

jfrancis June 3, 2020

Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.

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