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7 Smart Uses Of Influencer Marketing And Why They’re Effective

With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online business sales. Many modern-day businesses have simply evolved their marketing tactics from traditional to digital with ease.
  • AdAge
  • Jessica Hawthorne-Castro
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9 Proven Strategies To Make Operations More Efficient While Understaffed

The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
  • AdAge
  • Jessica Hawthorne-Castro
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The Imprint of Brand Diversity in Marketing

The elements of building a brand and the role it plays in creating brand affinity across the broad spectrum of consumers has become increasingly important over the last few decades. As products in general become increasingly commoditized and indistinguishable in their features, the luminescence of the brand itself is what ultimately attracts consumers.
  • Hawthorne Advertising
  • Jahwaan Bingham
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A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne

Jessica Hawthorne-Castro is CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of advertising, where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars.
  • Thrive Global
  • Jessica Hawthorne-Castro
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16 Effective Ways To Create An Evergreen Video Ad Campaign

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Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting…
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10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

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Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they…
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7 reasons to give up a ‘good’ business improvement idea

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At some point in your career, you’re bound to come across a new business idea that seems great from the…
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11 Expert Predictions On The Future Of Video Marketing

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Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways…
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Eight challenges retailers should prepare for in the upcoming holiday season

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Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As…
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12 Trends In Account-Based Marketing Every Marketer Needs To Know

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Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate…
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15 social media marketing myths you shouldn’t believe

jfrancis October 1, 2020

There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.

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Get to know job candidates with these 16 insightful questions

jfrancis September 25, 2020

There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.

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