Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- January 27, 2022
- The Business Journals
- Jessica Hawthorne-Castro
When you’re running a small business, you have to keep an eye on sales figures at all times. Zeroing in on sales figures is natural (and important), but sales metrics aren’t the only ones you should be focused on.
- January 26, 2022
- Forbes
- Jessica Hawthorne-Castro
Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
- January 25, 2022
- The Business Journals
- Jessica Hawthorne-Castro
With technology advancing faster than the speed of light, remote work becoming more popular than ever, operations automation on the rise and a tumultuous economy to work with, we are entering 2022 with a whole new set of marketing trends on the horizon.
- January 21, 2022
- The Business Journals
- Jessica Hawthorne-Castro
There isn’t an entrepreneur in the world who feels there are enough hours in a day to get all the work done that they need to do.
- January 20, 2022
- The Business Journals
- Jessica Hawthorne-Castro
There are many ways in which collaboration between different organizations can help individual organizations overcome their shortcomings.
- January 19, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses often run on limited resources, which don’t always leave available funds for hiring an ideal number of employees to cover all the work that needs to be done.
- January 18, 2022
- Forbes
- Jessica Hawthorne-Castro
The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
- January 14, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Expanding the line of products or services your business provides can help you remain competitive with — or even get ahead of — others in your industry.
- January 13, 2022
- The Business Journals
- Jessica Hawthorne-Castro
In today’s hyper-connected, information-rich marketplace, consumers can easily find out quite a lot about businesses.
- January 12, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Social media is a great marketing tool that can catapult a business or brand to success if you know how to use it to its full potential.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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