INDUSTRY INSIGHTS

Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.

This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.

Question: What’s one of the 10 leaders' insights about encouragement for women in the workplace?

Question: What’s one of the 12 leaders’ strategies for balance and breaking free of ‘workaholism’?

Question: What’s one of the nine popular ways companies are changing up their digital CX?

Question: What’s one of the 17 ways to rekindle the lost art of emotionally connecting with consumers?

Question: What’s one of the 14 ways to boost a company’s reputation through executive advocacy?

Question: What’s one of the 7 ways to measure and leverage ROI metrics for customer service?

Question: What’s one of the 13 ways businesses can turn customer complaints into valuable lessons?

Question: What’s one of the 12 ways e-commerce companies can boost D2C sales with AI?

Question: What’s one of the 7 tips for clearly communicating key financial information to stakeholders?

Question: What’s one of the 12 tips on considering a candidate who’s not a ‘perfect fit’?

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