INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 pro tips for ensuring a successful partnership?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 16 tips for mastering professional phone calls and meetings?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 leaders’ insights on employee incentives?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 creative ways to appreciate your team?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 ways to end 2023 strong and plant the seeds for a successful 2024?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 video tips for small businesses to stand out on social media?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 18 industry leaders' tips for first-time solopreneurs?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 important data points agencies need to build effective campaigns?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 warning signs that will help you avoid client mismatch?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 17 strategies for enhancing the employee experience?

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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