INDUSTRY INSIGHTS

Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.

This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.

Question: What’s one of the 8 meaningful ways leaders can express gratitude this holiday season?

Question: What’s one of the 9 ‘points of excellence’ leaders strive to model every day?

Question: What’s one of the 5 clear signs it’s time for a business to consider a price hike?

Question: What’s one of the 14 leaders' internal plans for the holiday season?

Question: What’s one of the 14 smart predictions about the future of advertising on X (Twitter)?

Question: What’s one of the 13 ways of avoiding, or recovering from, dependency on a big client?

Question: What’s one of the 19 key ways agencies help their clients prepare for the holiday rush?

Question: What’s one of the 11 tips to ensure your speech at a large event is successful?

Question: What’s one of the 12 strategies for success related to collecting and maximizing customer testimonials?

Question: What’s one of the reasons why you need both marketing and PR?

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