INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 possible reasons why you are not getting promoted?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 leaders’ tips for effectively addressing rapid turnover?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 tips to help you be sure, that there is market demand for your product?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 tips for busy managers that help with being ‘present’ for your team?
- Multichannel Merchant
- Karla Crawford Kerr
The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 qualities experienced leaders look for in new hires?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 qualities experienced leaders look for in new hires?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 19 agency pros' dream topics they would join a panel to discuss?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 B2B email marketing missteps that send a message straight to the trash?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 19 unconventional branded social media accounts that inspire marketers?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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